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22 South Great
Georges Street
Dublin 2, Ireland
t (353 1) 679 4173
f (353 1) 679 5409
info@pcc.ie

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STRATEGY and research
The most successful campaigns are delivered as a result of smart planning. Before you launch yours, Public Communications Centre can help your organisation plan from the ground up so that your strategies and tactics move you closer to your goals.

Research
Dynamic organisations need incisive research to ensure that they can crystalise their messages and make the delivery of those messages more direct, more persuasive and more effective. We devise and implement these kinds of research projects. We take pride in the rigour we apply to learning about your organisation and your issue. We offer a range of message testing approaches using well-proven qualitative and quantitative techniques which help you to:

  • understand your target audiences and how to move them closer to your issue
  • advance-test your key messages to guarantee success
  • be more persuasive and evidence-based in your communications
  • predict and out-manouvre opposition messaging

Campaign Communications Plans
At PCC we have over a decade’s experience in developing and implementing:

  • public awareness and information campaigns
  • advocacy and education campaigns

We have worked across a wide range of issues including minority rights, public health, labour issues, international aid, anti-racism and human rights. We have worked on small niche campaigns as well as large scale national ones. You have clear goals and objectives. Our job is to help you achieve them. That means we will help you:

  • research and construct a dynamic and effective plan which moves you closer to your goals
  • define and understand where your audiences are at
  • deliver your message on target with impact and persuasion, using conventional and new media, mechanisms and tools
  • move your audiences closer to your vision or to take action
  • sets down benchmarks for quality evaluation

Organisational Communications Plans
We can help you produce a strategic communications plan – a detailed roadmap on how your organisation can best achieve its strategic communications goals. We will review your current and previous communications activities and summarise them into a set of concise findings. From these findings we will formulate a detailed set of strategic communications recommendations. Each recommendation will have a set of actions that will ensure implementation. We will cost and schedule all the key actions. We will identify how the plan will be evaluated.  

 

 

 
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