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22 South Great
Georges Street
Dublin 2, Ireland
t (353 1) 679 4173
f (353 1) 679 5409
info@pcc.ie

| news archive may 2009 New website for the Equality & Rights Alliance which was designed and produced by our new media partners ThinkTwo. The site uses the inContext content management system, which we will be using to drive our own site in the near future. We are also currently working on two new projects with ThinkTwo that use this system to provide easy to manage, design independent content management services for our clients.
We attended the National Fundraising Conference in Croke Park on Thursday the 26th of March. While we were there we conducted a quick poll to gauge the mood of fundraisers. You can download a PDF of our findings here.
We just finished a series of short motion pieces for the window of Fighting Words. We had lots of fun playing around with these and trying to learn After Effects! Look out soon for more of these by ourselves, Martello Media and friends.
This is a promotional piece we produced on our fundraising work. It's printed on a recycled card and paper. If you would like a copy just send us an email and we will pop one in the post to you.
In January Susan attended the recent IDMA seminar on how best to survive in the recession - she was there to see how the commercial sector is coping and what ideas they are testing. John, Susan and Charlie will be attending the Fundraising Ireland Conference on March 26th where PCC are sponsoring the morning teas and coffees (which means our clients get extra biscuits).
The CDYSB Good Practice Guide toolkit provides a clear and accessible blueprint for best practice in youth work and is designed to be used in all aspects of youth work delivery ranging from voluntary clubs and groups to regional youth services with employed staff. We designed the pack, materials for the launch and also provided copywriting services for a number of the policy development guides.
We’ve had the pleasure of producing YNOW for our bright and creative friends in the City of Dublin Youth Service Board and frankly it’s a labour of love. This is the fifth issue and it’s really making a huge impact in the youthwork sector. For us, it’s especially fulfilling as we were charged to develop the initial structure, format and tone of the magazine. We also sit on the editorial/commissioning team with Gerry and Mary in CDYSB and we subedit, design and layout the entire publication.
Dial to Stop Drug Dealing
Christian Aid Ireland - Christmas Stocking Appeal
Since September we have developed two successful appeals for The Children's Medical & Research Foundation (CMRF). The second appeal was developed and launched at Christmas and involved two mailings, one to donors and another to possible new donors. Ireland's Littlest Heartbeat Appeal is a committed giving ask and aims to upgrade once off donors to regular giving and also to acquire new regular and once off donors. The appeal is set to exceed its target of raising hundreds of thousands of euros for vital services and equipment.
Get the flash player here: http://www.adobe.com/flashplayer
PCC designed this book marking and celebrating ten years of the Programme for Research in Third-Level Institutions (PRTLI). www.hea.ie GLEN, the Gay and Lesbian Equality Network, works to achieve full equality and inclusion for lesbian, gay and bisexual (LGB) people in Ireland, and protection from all forms of discrimination. We worked closely with GLEN to create a unique and innovative design for its Annual Report 2007 which was launched in December by the Secretary General of the Department of Justice, Equality and Law Reform, Mr Sean Aylward. www.glen.ie
Fighting Words is a new creative writing centre inspired by 826 Valencia in San Francisco. The centre helps students of all ages to develop their writing skills and to explore their love of writing. PCC helped out with signage, web and various bits and bobs. Working with the very talented team at Martello Media we also developed a nifty projection-based 'shop window'. If you are an Illustrator and are interested in the project have a look at this?
FOMACS - Moving Worlds: Cinemas of Migration
youngballymun PCC has been commissioned to work with youngballymun on the implementation of an extensive programme of communications activities over the next three years. youngballymun is a completely unique, ambitious and locally-rooted initiative to transform the learning and wellbeing of children and young people in the area. It works with local, national and international partners offering six new crucial services to children and young people from pre-birth up to 21 years. PCC will be assisting youngballymun in producing key communications materials and in planning and organising a number of important events. www.youngballymun.org
Dolphin Decides is a truly unique and exciting project. PCC won the tender to assist the community of Dolphin House, the largest inner city flat complex on Dublin's southside, to define and present their informed vision around their own regeneration. PCC partnered up with Community Action Network and the task involves best practice community consultation, communications and the drafting, design and print of key communications tools. news archive 2008
The Cystic Fibrosis Association of Ireland (CFAI) together with Public Communications Centre (PCC) won a coveted award for excellence in communications for the CFAI ‘“Sick Waiting” campaign. The Public Relations Institute of Ireland awards sets the industry benchmark for excellence across all areas of PR. The CFAI commissioned PCC to generally raise public awareness of Cystic Fibrosis (CF) and in particular to launch its 'Sick Waiting' campaign for decent minimum services for people living with CF. The aim of the 'Sick Waiting' campaign by CFAI was to secure decent minimum services for the 1,100 Irish people who are living with CF – Ireland’s most common life-threatening inherited disease. It highlighted that individuals with CF are sick waiting at home for admission to hospital, for admission to ward, for adequate and safe ward facilities, for the required number of professional staff and, in some regions, for even the most basic facilities. Following the launch of the “Sick Waiting” campaign in April 2007, PCC and the CFAI worked together to meet media demands for information and interviews. CF patients and families themselves played a central role in the campaign and took up opportunities to speak on radio and TV and to write articles on their experiences. Pictured above (Left to Right) are Godfrey Fletcher (CEO of CFAI), Susan Smith (Project Manager, Public Communications Centre), Brendan Lonergan (Secretary of CFAI and also PWCF (person with cystic fibrosis) and Martin Cahill (Fundraising Manager of CFAI). www.cfireland.ie
An end to the personal, social and economic loss of underachievement in education PCC designed the New National Plan for Equity of Access to Higher Education, which was published by the HEA in July. www.hea.ie
Recent work for the Hospice Friendly Hospitals Programme included this newsletter and booklet. www.hospicefriendlyhospitals.net
Materials designed for the Irish Heart Foundation active@work programme. More details here.
New work for Samaritans Ireland included this general information leaflet. We also created a radio ad and supporting press ads for the Samaritans 25:7 national fundraising day www.samaritans.ie
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As part of the new Stamp out Stigma campaign we undertook benchmarking research into public attitudes to people with HIV and Aids. For more information see www.stampoutstigma.ie
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news archive 2007 We project managed a series of benchmarking surveys for the new campaign STAMP OUT STIGMA. Altogether five surveys were undertaken, one targeting the general public and four a series of niche audiences. For more information on the campaign see www.stampoutstigma.ie
PCC devised the PR for the campaign and produced the radio ad. The photocall got a great picture on the front page of the Times Health Supplement on Tuesday 12th June. Other coverage for the campaign was on local radio and national press.
In March PCC won the tender to design the branding and the materials for the
For further information go to www.thetouringexperiment.ie
We have been recruited by Christian Aid Ireland to develop new branding, advertising, a direct mail pack and promotional materials for their annual Christian Aid week appeal. The Weeklong Coffee Break is something fun, easy and powerful that people can do to help the poorest of the poor in the developing world. For more information go to www.christianaid.ie
PCC designed the cover for “Power to the People? Assessing Democracy in Ireland”, which was published by TASC – The Think Tank for Social Change. It is the outcome of the first ever comprehensive audit of democracy in Ireland. A key finding of the TASC Audit is the serious gap between what can be perceived as government policy and the resources available to implement them and data available to evaluate them For more info see www.tascnet.ie
We are currently working on CFAI's new advocacy campaign Sick Waiting. We have helped devise the campaign strategy, our research team undertook a survey of people with CF and their experiences of accessing health services, our design and copy team developed and produced a campaign pack and materials and our pr team helped launch and engage the media in the issue. For more info see www.cfireland.ie
RADE (Recovery through Art, Drama and Education) provides a programme of artistic activities to promote self education, confidence and self esteem, through the practice of artistic discipline involving Drama, Creative Writing, Painting and drawing, and Tai Chi. RADE seeks to enable participants to broaden horizons by engaging in cultural pursuits as an alternative to drug use. We worked with RADE designing a publication documenting work created by participants in the last year. For more info see www.rade.ie
For more info see www.qualitypublicservices.ie The Youth Advisory Panel (YAP) provides advice to the Ombudsman for Children, Emily Logan and her staff. The panel helps make sure that the OCO hears children and young people's (CYP's) views when making decisions that are important to them. We created this poster and radio advert to help the OCO recruit candidates for the 2007 - 2009 panel . For more info visit www.oco.ie
Five organisations have come together to work for equality for older people under the banner of the Older and Bolder campaign. The groups – Age Action Ireland, Age and Opportunity, Irish Hospice Foundation, Irish Senior Citizen’s Parliament and the Senior Help Line – are calling on each of the parties and all of the candidates in the next election to commit themselves to introducing a National Strategy on Older People during the lifetime of the next Government. At PCC we developed the campaign branding, advertising, materials and undertook print and fulfillment management. For more info see www.olderandbolder.ie We developed Sightsavers new Christmas dm appeal to corporates. Sightsavers are significantly developing their corporate support base in the Republic of Ireland and each year undertake a number of acquisition appeals. This is our third appeal in the last 12 months. For more info on Sightsavers work see www.sightsavers.ie
Coolmine is one of Ireland's oldest drug rehabilitation organisations and
We completed the 2004 Snapshot for Ireland's legacies fundraising a copy of which you can download by clicking here. Enable Ireland's mission is to enable those who use their services to PCC for the first time has worked on the Heart Foundation's Heart Week public information and education campaign. We developed the branding, produced and placed the advertising, advised on the research and designed the materials. For more information on the importance of knowing your numbers see irishheart.ie PCC is undertaking its biggest ever acquisition appeal for the Children's We recently designed and print managed the 2005 Annual Report for Léargas, Ireland's National Agency for the management of National, European and International co-operation programmes. PCC created an identity, a direct mail piece and a website for Art to Heart, an organisation that works with children in educational, community and art settings. Art to Heart believes in the arts' capacity to creatively enhance every child's learning potential and development. For more information go to www.arttoheart.ie We designed and print managed this report 'Listening and Learning. Evaluation of Special Community Employment Programmes in Dublin North East' for the Dublin North East Drugs Task Force. For more information go to www.dnedrugstaskforce.ie Last week PCC coordinated the launch of the new Irish Theatre Institute in the Abbey Theatre. We worked on national and regional publicity, advised on the event planning and management, helped develop the new identity and designed and print managed the research report. Last January we produced a new three year strategic communications plan for the Institute and since then we have been advising on its implementation. The Institute is setting out on a major new programme of work entitled 'Creating opportunities abroad strengthening resources at home'. For more info see www.irishtheatreinstitute.com
PCC is a long-time communications partner of Fatima Groups United, the community development representative body campaigning for the quality regeneration of Fatima Mansions and its people. We designed, print managed and assisted on the pr launch of this their latest landmark publication. Fatima is a completely unique regeneration project and Dream/Dare/Do provides an excellent road map for others with similar goals and ideals. We recently completed this cover for 'GRIDLOCK. Dublin's transport crisis and the future of the city' by Prof. James Wickham, which was published by Tasc. For more info go to www.tascnet.ie The Probation Service is part of the Department of Justice, Equality and Law Reform and has just launched a new vision for its work. Restorative Justice and a new Youth Probation Service sit at the heart of this new development. PCC won the tender to develop a new identity, a suite of literature and to assist on the launch event planning and management.
We developed and implemented the Heart Foundation's first ever direct mail test appeal. The appeal is for funds for a wonderful new plan by the foundation to fund, train and supply a team of specialist nurses to benefit patients who have suffered stroke. The ask is for once off and regular donations and packs were sent to a combination of warm and cold lists. For more info on the Heart Foundation see www.irishheart.ie
We recently designed these two report covers for the Irish Human Rights Commission. The Human Rights Commission endeavours to ensure that the human rights of all people in the State are fully realised and protected, in law, in policy and in practice. It tries to ensure that Irish law and practice is in line with the highest international standards. For more info see www.ihrc.ie
Tasc is an independent think tank committed to radical thinking leading to progressive social change. PCC have worked with tasc since it was formed four years ago. We have advised on strategic communications, fundraising, publishing and designed their publication covers. For more info go to www.tascnet.ie Bodywhys - The Eating Disorders Association of Ireland, offers support, information and understanding for people with eating disorders, their families and friends. We designed and print managed their Annual Report for 2005. For more info go to www.bodywhys.ie
Blanchardstown Local Drug Taskforce. Dial to Stop Drug dealing is Ireland's first non garda, confidential and anonymous phone line for information on drug dealing. The aim of the test project is to gather as much good new information as possible on drug dealing in the area and thereby help to reduce supply. It is a multi-media campaign involving national and local pr, direct marketing and local advertising.
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